SELECTED work

Design. content. writing. strategy.

This portfolio showcases a curated selection of my work across design, content creation, writing, and strategy. From visual storytelling and brand development to digital experiences and strategic communications, these projects highlight the range of my creative and professional expertise.

This is by no means a complete collection of my work, but rather a selection of projects that clients and organizations have permitted me to share publicly. Much of my work remains confidential or proprietary, so consider this a glimpse into the bigger picture.

USDTL SUMMARY AS A Content & Design Specialist

When I was brought onto the Marketing Team as a Marketing Communications Specialist, I was responsible for mastering the details of the complex drug and alcohol toxicology laboratory services and translating scientific information into clear, easily consumable content. My role involved creating and executing content based on department guidelines and strategic goals. This included developing various marketing materials, managing social media, and ensuring brand consistency across all platforms, including advancing and redesigning a more user-friendly website.

UPSY SUMMARY AS A Graphics & UX Designer

As a contracted designer, I was brought into the company to conceptualize original ideas that brought simplicity and user-friendliness to complex design roadblocks. Upon my arrival UPSY was recently acquired by its parent company, which allowed me to create wireframes, storyboards, user flows, process flows, and site maps to effectively communicate interactions and design ideas. Producing creative elements that drove traffic across all digital channels allowed me to identify gaps in current creative assets and offer recommendations for new content ideas.

CROSSCODE SUMMARY AS A Marketing, Brand Development, Product Design, UX Designer, Logo + Asset Designer, & Creative Director

As the first Designer and Marketing Associate, I brought Crosscode Inc from the beginnings of an idea to inception. I identified audience channels, product/market fit, and created all Go-to-Market collateral. I led a team of contract designers to develop the brand and product design via user-centered visual assets, user-friendly flows, and digestible messaging. I designed UX and collateral for the product website, in-app features, signup + onboarding experience, social campaigns, and even trade show displays for events before Covid-19.

I wore many hats, and I routinely worked cross-functionally with the development + management teams to define the product roadmap, refine product design, improve UX, shift positioning, and outline product + marketing strategies. With the help of my team, I created assets and B2B2C-based brand collateral for product features, signup funnels, and campaigns, testing each element against audience response to iterate and improve. I also helped design the Crosscode rebranding logo.

RUSTIC MARLIN SUMMARY AS A Graphic Designer & UV Manager

In addition to assisting the designer 2 position with licensed products, which included NCAA school teams, NFL, NHL, NBA, and other multinational companies. I supervised the UV printer team, organized, trained, and managed the UV team in all branding products, maintained files, designed workloads, and jumped in on the UV printer when needed. I assisted with the layout of the 2019 catalog, tracked upcoming trends, and assisted with new company products.

**Non-sports related work.

SAM IN DESIGN SUMMARY AS A Project Director, Organizer, Researcher,
& Keynote Speaker

Series of Accessible Methods (SAM) in Design is much more than just a forum for open dialog with successful designers. Existing events can be overwhelming in size and cost-prohibitive. My research suggests the need to serve young designers on the eve of their transitioning practice. I will show how an intimate symposium fosters more meaningful connections and professional insights.

VIRUSES BY DESIGN SUMMARY AS A Designer, Researcher, & Project Director

Viruses by Design was an experimental project created in response to the growing number of un-vaccinated people in the United States. With a high number of them being vaccinated themselves people are ill-informed and are making life-altering decisions that affect the nation as a whole.

BUAG SUMMARY AS A Co-Lead Designer & Project Manager

Boston University Art Galleries (BUAG) was an extremely exciting opportunity where the university asked for a new concept to promote the growing fine arts department. There are three art galleries associated with Boston University; The 808 Gallery, The Commonwealth Gallery, and The Faye G. Jo, and James Stone Gallery. These three galleries are constantly changing and presenting wonderful artists both locally and worldly. Though all three galleries show different styles they are collectively under Boston University.