STRATEGY in action!
Selected projects that show how research, content, design, and strategic thinking come together to solve real challenges, communicate complex ideas, and create meaningful results.
crosscode, inc.
Building a Brand and Product Experience
The Opportunity
Bring a new product from concept to market, define its positioning, and create a cohesive experience across web, product, and marketing.
The approach
Identified audience channels and product/market fit, then led brand development, UX design, and go-to-market collateral in partnership with a cross-functional team.
the result
A unified brand and product experience, including the website, in-app features, and signup/onboarding flwflowo, along with a full suite of marketing assets and event materials.
USDTL
Making Complex Science Accessible
The Opportunity
Increase the reach and impact of scientific research by making complex findings easier to understand for a broader audience.
The approach
Initiated and developed a series of research handouts that translated scientific abstracts and presentation content into clear, visual, carry-along materials.
the result
Approximately 50 research handouts over three years, used at conferences and presentations to help attendees follow along and serve as standalone resources for the sales team.
Upsy
Designing Around the user
The Opportunity
Simplify the user experience and address design roadblocks after a company acquisition, while ensuring clarity and continuity for existing users.
The approach
Audited the existing site and content, identified key content gaps, and redesigned the experience with a clearer structure, updated messaging, and a more intuitive user flow.
the result
A streamlined, user-focused site and collateral that improved navigation, clarified services, and created a stronger, more cohesive brand experience.
sam in design
turning research into an experience
The Opportunity
Create a more accessible, community-focused design event after research revealed cost and scale as major barriers for emerging designers.
The approach
Conducted research on industry events and audience needs, then designed and produced an intimate symposium with approachable content, speakers, and branding to foster connection and learning.
the result
A successful, smaller-scale event, including identity, promotional materials, and on-site experience, that created a welcoming space for emerging designers to learn, share, and grow.
