Hi, I’m Samantha.

Creative by nature. Strategic by design. Curious about everything.

 

I'm a designer, content strategist, educator, and creative problem-solver who loves turning complicated ideas into something meaningful. My work spans graphic design, branding, UX/UI, writing, digital media, and marketing strategy, but at the heart of everything I do is a passion for clear, thoughtful communication.

Throughout my career, I've worked across industries ranging from technology and healthcare to education and scientific research. I've helped build brands from the ground up, developed digital experiences, led creative projects, and translated complex technical information into engaging, accessible content. I believe good design goes beyond aesthetics. It starts with understanding the audience, asking the right questions, and finding creative solutions that actually work.

My creative journey began after high school when I studied animation and sculpture in Sweden. I later earned an Associate of Applied Science, a double degree in Graphic Design and Fine Arts from Eastern Illinois University, and a Master of Fine Arts from Boston University. Along the way, I discovered a love for teaching that began in graduate school and continues through university guest lectures on visual communication and data representation.

With a background that bridges traditional art, digital design, science, and storytelling, I bring a multidisciplinary perspective to every project. Whether I'm collaborating with a team, developing a brand, writing content, or helping students explore new skills, my goal is the same: make information easier to understand, experiences more meaningful, and ideas more impactful.

Outside of work, I'm endlessly curious, love traveling, enjoy a good story, and rarely pass up an opportunity to learn something new or get my hands into another creative project.